Dynamics 365 Customer Insights Seamlessly onboard customer data from your Delta Lake with no data integration

Hello Everyone,

Today I am going to share my thoughts on preview feature related to the onboard customer data from your delta lake with no data integration on Dynamics 365 Customer Insights.

Let’s get’s started.

Let’s explore how you can seamlessly  onboard customer data from your Delta Lake to Customer Insights without the need for data integration.

Business Value: Data that is already prepared and stored in your Azure Data Lake in the Delta Lake format can be directly attached in Customer Insights. This elimates the need for additional data movement and formatting. Here are the key benefits:

1. Faster Processing: By avoiding intermediate processing and data preparation, you accelerate the processing time, leading to more regular and current insights.

2. Reduced Operations Management: With no additional transformation pipeline required, you save effort and cost associated with data conversion.

3. Resilence and Fault Tolerance: Delta format is more resilient and fault- tolerant. For instance, simultaneous updates and reads to a data partition are handled effectively, resulting in fewer data ingestion errors.

Features Details: With this features, you can:

Attach Delta Lake Data: Easily attach your data stored in Delta Lake format as a data source in Customer Insights. No need for additional data movement or formatting.

Native Readability: Delta-formatted data can be read natively within Customer Insights.

Delta Lake Incremental Processing: Take advantage of incremental processing without any extra work. Data stored in Delta Lake format doesn’t require separate full or upsets folders.

To connect to data stored in Delta format from your Azure Data Lake Storage.

Remember, this seamless integratiob allows organizations to gain more frequent  and up to date insights, empowering informed decisions and adaptability in dynamic business environments.

That’s it for today.

I hope this helps.

Malla Reddy Gurram(@UK365GUY)

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